The message formats fans actually open and pay for, written out so you can adapt them in a minute, plus the four platform rules that decide whether a send earns anything at all.
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An OnlyFans mass message is one message pushed to a whole list of fans at once. The ideas that earn share three things: a reason to open, one clear offer, and a price the platform will actually accept. The four formats that consistently convert are the new-drop teaser, the expiring pay-per-view, the win-back to lapsed fans, and a low-friction tip prompt. Before you send any of them, know that you can unsend a mass message for 24 hours and not a minute longer.
We read the guide currently ranking first for this exact search. It runs about 6,500 words across ten categories of message ideas, and it never once mentions the 24-hour unsend window, the priority inbox, the pay-per-view price ceiling, or the percentage the platform takes off the top. Those four things decide whether your send makes money. Scripts are the easy part, and everybody has them. This page gives you the scripts and the mechanics.
HerFans is a competing creator platform, so read our fee comparison as informed but interested. Every number below is either arithmetic you can redo yourself or a platform rule you can check in your own account.
A mass message is a single message delivered individually to every fan on a list you choose, so each fan sees it as a normal one-to-one DM rather than a visible group thread. You pick the audience (all subscribers, expired fans, fans who spent above an amount), write once, optionally attach paid content, and send. The platform reports back how many were sent, viewed, and purchased.
The reason experienced creators care so much about it is boring: the inbox is where the money is. Subscription revenue is predictable but capped by your price and your follower count. Message revenue is uncapped, because the same fan can buy from you many times in a month. Agency write-ups routinely claim mass messages and DMs produce 60% to 70% of a top creator’s income. Treat that as a reported industry figure rather than an audited one, but the direction of it matches what creators say publicly: the inbox out-earns the feed.
Pick the category first, then write the line. Sending the same style of message every time is what trains fans to stop opening.
| Message idea | Send it to | Why it works |
|---|---|---|
| New drop teaser | Active subscribers | Curiosity plus a fresh file. Your highest open rate of the week |
| Expiring pay-per-view | Everyone who has bought before | A real deadline converts fence-sitters. Only use a deadline you keep |
| Win-back | Expired subscribers | The cheapest list you own. They already paid you once |
| Tip prompt | All fans | No unlock decision, no file to judge. Lowest friction ask there is |
| Poll or this-or-that | Quiet fans | A reply costs nothing and reopens a dead thread you can sell into later |
| Welcome message | New subscribers only | Highest intent moment of the whole relationship. They just paid |
| Custom request opener | Top 10% by spend | Your biggest single tickets come from here, not from volume |
| Bundle or back-catalog | Fans who joined recently | They have not seen anything you posted before they arrived |
| Occasion send | All fans | A holiday gives you a non-salesy reason to appear in the inbox |
| Check-in with no offer | All fans | Send one of these for every three that ask for money, or opens collapse |
Rewrite these in your own voice before you send them. That is not a disclaimer, it is the point, and the section after this one explains why copying them word for word actively costs you money.
New drop teaser. “Filmed this at 2am and I still cannot decide if I am posting it publicly. You get it first. 12 minutes, $18 to unlock.”
Expiring pay-per-view. “This one comes down tomorrow night and I am not reposting it. $22 if you want it before it goes.”
Win-back to expired fans. “You have missed about six weeks of posts. Come back this week and I will send the best one from that stretch for free.”
Tip prompt. “Tip me $10 and tell me one thing you want to see this weekend. I am picking three and shooting all of them.”
Poll to restart a dead thread. “Quick one: black set or the red one for Friday? Reply with a color and I will make the winner.”
Welcome message. “Hi, thank you for subscribing. Tell me your name and what you actually like and I will keep it in mind when I shoot. I read every message here.”
Custom request opener for high spenders. “I am taking three custom requests this month and you are one of the people I wanted to ask first. Anything specific you have been wanting?”
Bundle for recent joiners. “You joined after my best month, so here is everything from it in one file. 40 photos and 4 clips, $30.”
Check-in with nothing attached. “No sales pitch today. How was your week?”
Notice the length. Every one of these is one or two sentences. Long mass messages read as marketing, and the preview a fan sees in their inbox list is short anyway, so anything past the first line is doing no work at the moment that matters most.
These are mechanics, not tactics, and they are the reason two creators sending identical scripts get very different results.
| Rule | What it means | What to do about it |
|---|---|---|
| 24-hour unsend window | A sent mass message can be withdrawn for 24 hours. After that it is permanent | Wrong price or wrong list? Pull it the same day, fix it, resend |
| Priority inbox routing | A priority mass message also lands in the fan’s Priority tab, not just All | Save it for genuinely big sends. Used daily it stops meaning anything |
| Pay-per-view price ceiling | PPV starts at $3. Sources disagree on the cap, quoting $50, $100 and $200 | Test your own ceiling in your account before you plan a high-ticket send |
| The 20% platform cut | Applies to unlocks and tips, not just subscriptions | Price the gross, then check the net. See the table further down |
The unsend window is the one worth memorizing. Mass messaging is the only thing on the platform where a single mistake reaches your entire audience at once, and it is also the only place you get a genuine undo button. Most creators find out it exists after the send they wish they could take back.
A priority mass message is an ordinary mass message flagged so it is routed into the fan’s Priority inbox tab as well as the standard All tab. The content is identical. What changes is placement, and therefore how likely it is to be seen by a fan who subscribes to a lot of people and skims. Tool vendors recommend using it a few times a week at most.
The logic is the same as a push notification. It works because it is rare. A creator who marks every send as priority has simply moved their entire output into a second tab, where it competes with everyone else who did the same thing. We cover the mechanics in more detail in what a priority message means on OnlyFans.
Yes, for 24 hours. Within that window you can withdraw a mass message and it disappears from the threads it landed in. Once 24 hours have passed, withdrawal is no longer possible and the message stays in every fan’s inbox permanently. Deleting the thread on your side does not remove it from theirs.
This is worth building a habit around. Send to a small test segment first, read it back in your own notifications, and only then send to the full list. If something is wrong, you have a day to fix it rather than a lifetime of a fan seeing a typo with a dollar sign next to it.
The usual causes, in the order they actually occur: the list is wrong (you sent to active subscribers when the offer was written for lapsed ones), the price is above what that segment has ever paid, you sent four asks in a row with nothing free in between, or the message opens with a greeting instead of the reason to keep reading. Low unlock rates are nearly always a list or an offer problem, not a wording problem.
The diagnostic is quick. Look at sends versus views first. If views are low, the problem is your subject line and your cadence, because people are not opening. If views are high but purchases are low, people opened and said no, which means the offer or the price is wrong. Those two failures need opposite fixes, and guessing between them wastes weeks. Our OnlyFans mass message strategy guide covers the segmentation and cadence side in depth.
Most creators land between $5 and $25 for a standard unlock in a mass send, with bundles running $30 to $50 and customs priced separately. The floor is $3. The ceiling is genuinely unclear: current sources quote $50, $100 and $200 as the maximum for a PPV item, which is exactly the kind of disagreement that tells you to test it yourself rather than trust an article.
| What you send | Typical unlock price | Best sent to |
|---|---|---|
| Teaser clip, under a minute | $3 to $8 | Everyone, including fans who have never bought |
| Photo set, 10 or more | $10 to $25 | Active subscribers |
| Video, 5 to 10 minutes | $10 to $25 | Anyone with one prior purchase |
| Video, 10 to 20 minutes | $15 to $50 | Repeat buyers |
| Back-catalog bundle | $30 to $50 | Fans who subscribed in the last 30 days |
| Custom, per minute | $5 to $15 | Top spenders only, never a mass send |
Mass messaging is a volume business, which is exactly where a percentage does the most quiet damage. OnlyFans takes 20% of unlocks and tips. HerFans takes a flat 10%. We benefit from the comparison, so check the arithmetic, it is only multiplication.
| Fan pays to unlock | You keep at 20% | You keep at 10% | Difference |
|---|---|---|---|
| $5 | $4.00 | $4.50 | $0.50 |
| $10 | $8.00 | $9.00 | $1.00 |
| $15 | $12.00 | $13.50 | $1.50 |
| $25 | $20.00 | $22.50 | $2.50 |
| $50 | $40.00 | $45.00 | $5.00 |
Scale it to a real month. Two hundred unlocks at $15 is $3,000 gross. At a 20% cut you keep $2,400. At 10% you keep $2,700. That is $300 a month, or $3,600 a year, on the same messages sent to the same people.
Search this topic and you will find dozens of pages offering scripts to copy and paste, several of them selling packs of them. Think about what happens next. Those scripts get pasted, unedited, by thousands of creators. Fans on this platform subscribe to a lot of people. A fan who has seen “I filmed something I have never done before” four times this month from four different creators has learned to skip it.
Scripts are a starting structure, not finished copy. Keep the shape (reason to open, one offer, one price, one deadline) and replace every specific with something only you could say: what you actually filmed, where, what went wrong, what you are nervous about. That takes ninety seconds and it is the entire difference between a template and a message.
A good script sent to the wrong segment underperforms a mediocre one sent to the right people. Fix the audience before you rewrite the copy, because that is where nearly all of the lost revenue is.
Two prices in one send splits attention and both convert worse. If you have two things to sell, that is two messages on two different days, not one message with a menu.
Roughly one message with nothing attached for every three that ask for money. Fans who only ever hear from you when there is a price attached stop opening, and open rate is the ceiling on everything else.
Send to a small segment, read it in your own notifications, then send to everyone. The unsend window turns a permanent mistake into a same-day correction.
Fans subscribe to many creators and see the same pasted scripts repeatedly. Keeping the structure and changing every specific detail costs you a minute and is what separates a message from a mailshot.
Low views is a cadence and subject-line problem. High views with low purchases is a price and offer problem. They need opposite fixes and guessing between them wastes weeks.
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