What to charge for your subscription, pay-per-view, videos and customs, backed by the real platform limits and a strategy that keeps subscribers renewing instead of leaving.
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Most OnlyFans creators price a subscription between $5 and $15 a month, with the platform-wide average commonly cited around $7 to $8, and set pay-per-view messages at roughly two to ten times the subscription price. The platform allows subscriptions from $4.99 to $49.99, pay-per-view items from $3 to $200 (with a $50 cap on PPV sent in messages), and tips up to $100. There is no single right number: the correct price depends on your niche, how much content you publish, and how big and engaged your audience already is. A lower sub with strong pay-per-view usually out-earns a high sub with an empty inbox, because most of the money on the platform is made from PPV, tips and customs, not the subscription itself.
This page breaks down what to charge for each thing you sell, the exact price limits the platform enforces, and how to raise prices without losing subscribers. HerFans keeps the money side simple while you set your prices: a flat 20% commission with no seller plan and no monthly cost, plus watermarking on every file.
Charge $5 to $15 a month for a subscription when you are starting out, and raise it once you have a steady flow of engaged subscribers. A lower price of $5 to $8 gets more people through the door, which matters early because a bigger subscriber base means more people to sell pay-per-view and customs to. Established creators with a proven page often move to $10 to $20, and top creators charge more, but higher is not automatically better. The subscription is the entry ticket; the earnings come after. Many of the highest earners keep a low or even free subscription and make their money on pay-per-view instead.
Every price you set has to sit inside the platform limits below. The right-hand column is what creators commonly charge, not a rule, so treat it as a starting range and adjust for your niche and audience size. Pricing for locked messages specifically, including the send mechanics and the account-level caps, is broken out in our guide to OnlyFans PPV pricing and message ideas.
| What you sell | Platform limit | What creators commonly charge |
|---|---|---|
| Monthly subscription | $4.99 to $49.99 | $5 to $15 starting out, more once established |
| Pay-per-view message | Up to $50 per message | 2x to 10x your subscription price |
| Photo set (PPV) | $3 to $200 per item | $5 to $25 depending on length |
| Video (PPV) | $3 to $200 per item | Roughly $3 to $5 per minute, $20+ for a full clip |
| Custom content | By request | $25 to $150+, priced above your standard PPV |
| Tips | Up to $100 each | Set by the fan, driven by tip menus and live goals |
Two numbers matter more than the table: the platform fee and how much of your price actually reaches you. OnlyFans keeps 20% of everything, so a $10 sale pays you $8. A flat 20% on HerFans works out the same way on the same sale, with no seller plan and no monthly cost on top of it.
Price pay-per-view at roughly two to ten times your subscription price, and keep individual PPV messages under the $50 platform cap. If your subscription is $10, that puts most PPV sends in the $20 to $50 range, with shorter teasers cheaper and premium full sets at the top. The goal is an unlock rate around 15 to 25%: if far more than a quarter of fans buy, you are priced too low and leaving money behind; if almost nobody buys, you are priced too high or the preview is too weak. Price the content, not the fan, and let your best material carry the higher numbers.
A free page earns through pay-per-view, tips and customs, while a paid page earns a predictable subscription on top of all of that. Free pages grow faster because there is no barrier to follow, which suits creators who post heavy pay-per-view and want a large audience to sell to. Paid pages give you recurring income and a more committed subscriber, which suits creators with a strong niche and a consistent posting schedule. Neither is wrong. Many creators start free to build numbers, then either switch to paid or keep the page free and lean entirely on pay-per-view.
Raise prices for new subscribers only, and grandfather your existing fans at the old rate for a while. OnlyFans lets you change your subscription price going forward without forcing a hike on people already subscribed, so a new price never feels like a penalty to loyal fans. Announce the increase in advance, add more value at the same time (a new content type, faster replies, a weekly live), and consider a limited-time discount at the old price to convert fence-sitters before the change. Small, justified increases hold; sudden large ones trigger cancellations.
OnlyFans takes a flat 20% of everything you earn, leaving you 80% of every subscription, tip, pay-per-view and custom. That cut is the same no matter how much you make. It is the single biggest fixed cost on your earnings, which is why the platform you sell on matters as much as the price you set. HerFans charges a flat 20% on the same sales, and there are no separate listing or withdrawal fees layered on top.
A flat 20% on subscriptions, tips, unlocks and paid messages, with no rate card that changes by product.
Subscriptions, pay-per-view, tips and customs, all set and managed from one place.
Change your rate for new fans while existing subscribers keep the price they signed up at.
Sign up in seconds with email, pick a creator name, and set up your profile. No upfront cost.
Upload photos and videos, set a monthly subscription price, and lock premium posts behind pay-per-view.
Fans subscribe, tip and unlock your content. You ask for a payout from your dashboard once your available balance reaches the published minimum. Each sale is pending for 30 days, the period in which refunds and most card disputes arrive, and 10% of it is held as a reserve until day 120. For a sale paid by card, the reserve is held longer, up to day 206, because our card processor keeps its own reserve on that payment for 26 weeks and it is released to you once it has been returned to us.
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