Responsible advertising for adult promotion

Plan for adults from the beginning

Direct promotion only to people aged 18 or over. Consider the audience of the placement as well as the words on the page. Do not target minors, use youth focused groups or suggest that an adult destination is suitable for everyone. An age notice does not make an unsuitable audience appropriate. When a channel cannot support the intended adult promotion under its rules, choose another permitted setting rather than attempting to disguise the subject.

Keep advertising materials restrained and accurate

Do not use graphic sexual content in ads or on general audience channels. Choose non graphic, authorised materials and describe the destination without misleading the reader. Avoid invented reviews, false urgency, promises of guaranteed earnings and claims about a creator’s personal availability. Make the affiliate relationship and any required advertising label clear. A person should understand that this is a promotional recommendation before deciding whether to follow the link.

Check each set of applicable rules

Review the service’s content, linking and advertising rules, the relevant payment operator requirements and the programme terms. An organic post and a paid ad can have different restrictions on the same service. Approval of an account or an earlier publication does not establish permission for every later campaign. Do not hide a prohibited destination behind an intermediate page. If an abuse concern arises, use the reporting option on the programme terms page and provide a relevant public reference.

Keep the recommendation suitable for its channel

Promote only to adults aged 18 or over and use a service that permits the intended promotion. Read the rules for the actual placement, including its advertising policy when buying ads. Permission to publish an ordinary profile does not necessarily mean permission to advertise adult content or to link to it. Keep promotional text and images free of graphic sexual material, particularly on general audience channels. State clearly that the destination is for adults. Do not direct the recommendation at minors, use youth focused communities or present an age warning as permission to post wherever you want.

Disclose that your link is an affiliate recommendation and that you may receive a commission from qualifying purchases. Use materials you have permission to use and describe the destination accurately. Do not impersonate the creator, promise personal access she has not offered, invent testimonials or suggest guaranteed earnings. Check the relevant service and payment operator rules as well as the programme terms. If a channel does not allow the promotion, choose a permitted setting instead of hiding the destination. There is an abuse reporting option on the programme terms page. Keep a record of the relevant public link when reporting a concern, without publishing someone else's private information.

Choose an offer that fits your audience

Start with the creator list at /affiliate/offers rather than assuming every creator has an affiliate programme. Each creator chooses to participate and sets her own rate from the available options. She may accept all affiliates or approve them individually. Read the offer and check whether your participation needs approval before publishing a recommendation. Treat approval as a separate question from your own promoter registration. Signing in to the panel does not mean every creator has accepted you. Keep your promotional description close to what the creator actually shows and offers, rather than filling gaps with assumptions.

Consider the language your adult audience understands, the kind of recommendation it expects and whether the destination makes sense after reading your page. A short, accurate explanation is more useful than an unsupported superlative. Make a note of the chosen creator, the referral destination, the rate displayed and the publication where the link appears. Revisit those notes before editing or republishing an old recommendation. Do not rank creators by imagined conversion figures or describe a percentage as proof of earnings. A creator offer provides programme terms, not a prediction of how your audience will behave. If the match is unclear, improve the explanation or choose a different relevant offer instead of promising a result.

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