How Much to Charge for PPV on OnlyFans
Price pay-per-view on OnlyFans at roughly two to ten times your monthly subscription, and keep any PPV you send in a message under the $50 platform cap. If your subscription is $10, that puts most sends in the $20 to $50 range, with short teasers cheaper and premium full sets at the top. Photo sets commonly run $5 to $25, videos around $3 to $5 per minute, and customs $25 to $150 or more. The number you are aiming for is an unlock rate of about 15 to 25%: enough fans buy that you know the price is fair, but not so many that you are clearly leaving money on the table.
PPV is where most of the earnings on the platform actually happen, so getting the price right matters more than the subscription number itself. Below is how to price each type of pay-per-view, the limits you have to work inside, and how to read your unlock rate so you can adjust. For the full picture on setting every price, see our guide to how much to charge on OnlyFans.
What is PPV on OnlyFans?
PPV, or pay-per-view, is content locked behind a one-off price that a fan pays to unlock, separate from their subscription. You send it in a direct message or post it to your feed with a price on it, and the fan chooses whether to buy. It is how creators sell their best material a la carte instead of giving everything away in the subscription. Because each fan decides individually, PPV lets your most engaged subscribers spend far more than the sub price, which is why it drives the bulk of most creators earnings.
How much to charge for PPV, by content type
There is no fixed rate, but the ranges below are where most creators land. Price the content and its effort, not the individual fan, and let your best material carry the higher numbers.
| PPV type | Common price | Notes |
|---|---|---|
| Single photo or short set | $3 to $10 | Good as a low-friction first unlock for new fans |
| Full photo set | $10 to $25 | Price by size and how premium the set is |
| Video | Roughly $3 to $5 per minute | A 10-minute clip lands around $20 to $50 |
| PPV in a message | Up to $50 (platform cap) | Split a premium drop into parts if it exceeds the cap |
| Custom content | $25 to $150+ | Always priced above your standard PPV |
The platform caps a single PPV item at $200 and PPV sent in a message at $50, so for a high-value drop you either post it to your feed or split it into parts. Whatever you charge, remember the platform fee comes off the top: OnlyFans keeps 20% of every unlock, so a $30 PPV pays you $24.
Price PPV against your subscription
The cleanest rule is to anchor PPV to your subscription price at two to ten times the sub. A $10 subscriber already values your page at $10 a month, so a $20 to $50 PPV reads as a premium extra rather than a shock. If your subscription is free or very low, price PPV on its own merits instead, since there is no anchor. This is also why a low subscription with strong PPV often out-earns a high subscription: the low sub grows your audience, and PPV is where each fan chooses how much more to spend.
What is a good PPV unlock rate?
Aim for an unlock rate of about 15 to 25% of the fans who receive a PPV. That band tells you the price is fair: a healthy share of fans buy without the content feeling cheap. If far more than a quarter unlock, you are almost certainly priced too low and could raise it. If almost nobody buys, either the price is too high for that audience or, just as often, the preview is too weak to sell the unlock. Track the rate on every send and treat it as your main pricing signal.
How to sell more PPV without dropping the price
Price is only half the sale; the preview and timing do the rest. Write a caption that describes what is behind the lock and gives a reason to open it now, use a genuinely enticing preview image, and send to fans when they are active rather than blasting the whole list at once. Warm up new subscribers with a cheap first unlock before you send your premium drops, so buying from you becomes a habit. For the full sequencing approach, read our OnlyFans PPV strategy guide, and to keep your promotion organized across the platforms where fans find you, a creator promotion platform makes it easier to schedule and track your posts.
Keep more of every unlock
The last lever on PPV earnings is the platform you sell on. OnlyFans takes a flat 20% of every unlock, tip and subscription. HerFans charges a flat 10% on the same sales, so a $30 PPV pays you $27 instead of $24, and there are no separate listing or withdrawal fees layered on top. Set your prices once, keep 90%, and let your best content carry the premium. When you are ready, create your free HerFans page and price your first PPV drop.