Every way to get paid on Facebook, the exact follower and watch time thresholds Meta requires, what Stars really pay, and the policy that quietly disqualifies a lot of creators.
Free to join · Low fees · Fast, private payouts · Updated July 2026
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You make money on Facebook in five ways: ads on your videos and Reels through Facebook Content Monetization, Stars sent by viewers, fan subscriptions, brand deals, and selling something of your own. Meta pays nothing for follower count alone. Every Facebook-funded path needs a minimum audience, a minimum amount of watch time in a rolling 60 day window, and content that clears Meta’s monetization policies.
The part almost nobody tells you up front: Meta does not publish a per-view rate. There is no official "Facebook pays $X per 1,000 views" figure anywhere on Meta’s own sites, and any article that quotes one precisely is guessing. What you earn depends on advertiser demand in your niche, where your viewers live, and how long they actually watch. Two creators with identical view counts can earn very different amounts in the same month.
The other thing worth knowing before you invest months in a Facebook page: Meta’s Community Standards prohibit content that "asks for, offers or provides methods of contact to acquire pornographic material, or contains usernames or links to pornographic websites." If your income comes from an adult subscription page, Facebook is not a channel you can point at it. More on how creators handle that below.
You earn from ads placed on your video content, from Stars viewers send you during live streams and on posts, from monthly fan subscriptions, from brands paying you directly for branded content, and from selling your own products through Shops or Marketplace. Meta funds the first three. Brands and customers fund the other two. Here is what each one requires and what it pays.
| Way to earn | What Meta requires | What it pays |
|---|---|---|
| Facebook Content Monetization | An invitation from Meta. It merged In-stream Ads, Ads on Reels and the Performance Bonus into one program in October 2024 and is still invitation based. | A share of ad revenue that varies with performance. No published rate. |
| In-stream ads, on demand video | 5,000 followers, 60,000 total minutes viewed in the last 60 days, and at least 5 active videos. | A share of the ad revenue earned on your videos. |
| In-stream ads, live video | 10,000 followers, 600,000 total minutes viewed in 60 days with at least 60,000 from live, and 5 active videos of which 3 were previously live. | A share of ad revenue on live streams. |
| Stars | 500 followers for 30 consecutive days, an eligible country, and compliance with the Partner Monetization Policies. | $0.01 to you per Star. 1,000 Stars is $10. |
| Fan subscriptions | Invitation plus follower and engagement thresholds. Meta does not publish one consistent public number, so check your Professional dashboard. | Recurring monthly fees, less app store fees on mobile. |
| Branded content | No Meta threshold. You tag the business partner using the branded content tools. | Whatever you negotiate. The brand pays you, not Meta. |
| Shops and Marketplace | A compliant product catalog, clear policies, and payout setup. No follower minimum. | Your own margin on what you sell. |
Notice the pattern. The two paths with no follower requirement at all are branded content and selling your own thing. Everything Meta funds is gated behind watch time you have to accumulate before you see a cent.
500 followers, held for 30 consecutive days, is the lowest bar and it unlocks Stars. In-stream ads on your recorded videos need 5,000 followers plus 60,000 minutes viewed in 60 days. Monetizing live video needs 10,000 followers and 600,000 total minutes viewed. Branded content and selling your own products have no follower minimum whatsoever.
The follower number is the part people fixate on, and it is the easier half. Sixty thousand minutes viewed in sixty days works out to roughly a thousand hours of watch time in two months. Boosted views, paid views and crossposted video do not count toward it. That is the requirement that actually stops most pages, and it resets on a rolling window, so a good month followed by a quiet one can drop you back below the line.
You must be at least 18, live in a country where the specific product is available, post from a Page or professional profile rather than a personal one, and stay inside both the Community Standards and the Partner Monetization Policies. On top of that you need the audience and watch time thresholds for whichever product you are applying to, and you have to submit tax information before Meta will release a payout.
The monetization policies are stricter than the standards that govern whether a post stays up. Content can be perfectly allowed on Facebook and still be ineligible to earn. Meta specifically excludes content with unnecessary levels of graphic, sexual, violent or profane material from monetization, along with content you did not create, static images with no meaningful movement, and clips repurposed from elsewhere without added value.
There is no official answer. Meta publishes no RPM or CPM figure for Reels, in-stream ads or Content Monetization on any of its own pages, and it describes payouts only as tied to how your eligible content performs. Reported creator earnings vary by more than an order of magnitude between niches and audience countries, which is exactly what you would expect from an ad auction rather than a fixed rate.
Treat every specific per-view number you read online as somebody’s screenshot, not a rate card. What genuinely moves your payout is advertiser demand in your topic, the countries your viewers are in, and whether people watch long enough for a mid-roll ad to serve. A cooking page with US viewers and a meme page with the same view count are not in the same business.
1,000 Stars is $10 to you. Meta pays creators one cent per Star, so the math is simple and linear. Viewers buy Stars in packs at a markup, and Meta does not publish what share it keeps of that purchase price, so the gap between what a fan spends and what you receive is not something you can calculate from public figures.
| Stars received | What you earn |
|---|---|
| 100 Stars | $1.00 |
| 1,000 Stars | $10.00 |
| 10,000 Stars | $100.00 |
| 100,000 Stars | $1,000.00 |
For comparison, a single paying subscriber at $10 a month on a creator platform where you keep 90% puts $9 in your pocket every month without anyone watching a live stream. Stars reward you for showing up live. Subscriptions reward you for existing.
Submit your tax information (a Form W-9 if you are in the US), add a payout method in the Professional dashboard, and Meta pays you monthly once your balance clears the minimum. US creators receive a Form 1099-MISC from Meta for Facebook-funded earnings, and a separate Form 1099-K if you sell through commerce products. Nothing is withheld, so the tax is yours to set aside.
Set the money aside as it arrives. Creator income is self-employment income in the US, which means self-employment tax on top of income tax, and Meta does not take a cent of it out for you. Our guide to creator taxes, forms and write offs covers the same forms and the same quarterly deadlines that apply to Facebook payouts.
The binding constraint is the 60 day watch time window, not an application queue. Once you clear 5,000 followers you still need 60,000 minutes viewed within any rolling 60 day period, so the realistic answer for a page starting from nothing is months of consistent video, not weeks. Stars, at 500 followers held for 30 days, is the fastest door in.
No. Meta’s Community Standards prohibit content that "asks for, offers or provides methods of contact to acquire pornographic material, or contains usernames or links to pornographic websites," and separately ban adult nudity and sexual solicitation. Posting your adult subscription link, or a link tree that leads to one, puts your page and any monetization you have earned at risk.
Meta’s monetization policies independently exclude sexual content from earning even when a post is allowed to stay up. So the honest read is this: Facebook can be a top of funnel channel for fully safe for work content, and it can pay you through Stars and ads for that content, but it cannot be the place you send fans to buy. The paid, uncensored side of your business has to live on a platform that permits it.
That is what creators do in practice. They keep a clean, policy-safe Facebook presence for reach, and they run the paid side on a creator platform built for adult and uncensored content, where subscriptions, tips and pay per view unlocks are the product rather than a policy violation. On HerFans you keep 90% of everything you earn, with no follower threshold, no watch time requirement and no minutes viewed clock to beat.
Content you did not make, static images and text with no meaningful movement, clips lifted from other platforms without adding real value, and anything with unnecessary levels of graphic, sexual, violent or profane material. Engagement bait and misinformation also disqualify a post from earning. A page can look healthy, keep every post up, and still be ineligible for monetization on every one of them.
Pick one format and post it consistently enough to accumulate watch time, because watch time is the currency of everything Meta funds. Turn on Stars the moment you clear 500 followers, since it is the only path that pays before you have a large audience. Treat brand deals as the real ceiling on Facebook, not ad revenue, because branded content has no threshold and the brand sets the price.
And build one channel that no policy update can demonetize. Every creator who has lived through an algorithm change says the same thing: reach you rent is not income you own. A paid subscription page, an email list, and a direct relationship with the people who actually pay you are what survive the next round of rule changes.
No 5,000 follower gate and no 60,000 minutes viewed clock. Publish, set a price, and earn from the first fan who subscribes.
A flat 10% fee, and nothing taken for ad auctions you cannot see. What a fan pays is what you get paid on.
Uncensored and adult content is the product here, not a policy violation that quietly disqualifies your page from earning.
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Upload photos and videos, set a monthly subscription price, and lock premium posts behind pay-per-view.
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