OnlyFans Custom Content: How to Price and Sell

OnlyFans custom content is personalized photos, videos, or sessions you make on request for one fan, and it is the highest-value content you can sell because the fan is paying for exclusivity, not just access. The way to sell it well is to build a custom content menu (a pinned price list), set rates by type and length, collect payment in full before you produce or deliver anything, and send the finished work as a locked pay-per-view (PPV) message. Always price for your production time, take a deposit on big requests, and never deliver first. The prices below are ranges creators commonly report, not guaranteed earnings.

Customs are where a creator who has a small but loyal list out-earns one with ten times the followers, because a single personalized video can be worth more than a month of subscriptions. Here is what custom content is, how to price each type, how to fulfill a request without getting scammed, and what you are not allowed to make.

What is custom content on OnlyFans?

Custom content on OnlyFans is content a creator makes to a specific fan’s request, such as a video that says the fan’s name, a requested outfit or scenario, or a personalized photo set. It is separate from your regular subscription feed and from generic PPV drops, and it is arranged privately in DMs. Because the fan is buying personalized attention and exclusivity, customs command the highest rates of any content type you offer. You can sell them as non-exclusive (you keep the right to resell the clip) or fully exclusive (made for one buyer and never resold) at a higher price.

How much should you charge for custom content?

Price custom content by type and by your production time, not just the final length, and set a personal minimum so a request is never worth less than your hourly rate. These are ranges creators commonly report in 2026, not promises, and OnlyFans keeps a flat 20% commission, so a $100 custom nets you about $80. Use them as a starting point and adjust to your audience and demand.

• Custom photo: about $3 to $8 each for a basic shot, up to $15 to $30 for a premium single custom.
• Custom photo set: roughly $25 to $100 depending on the number of images and how involved the concept is.
• Custom video: commonly $10 to $20 per minute with a three to five minute minimum, so whole clips often land at $50 to $200 or more.
• Personalized or name-use video: around $15 to $25 per minute as an add-on for using the fan’s name or a specific scenario.
• Sexting or paid-DM session: roughly $2 to $5 per minute, or $30 to $100 for a set session.
• Voice notes and audio: about $5 to $15 each.
• Video calls: commonly $5 to $10 per minute, booked in advance.
• Girlfriend-experience package: the highest-value option, often $50 to $200 a day or $100 to $500 a week.

Two add-ons most creators charge for: a rush-delivery premium of roughly 25% to 50%, and an exclusivity premium of about 25% when the fan wants a clip you will never resell. Raise your prices 10% to 20% when you are consistently booked out, and when a fan pushes back on price, offer a cheaper different product rather than discounting your stated minimum.

What is a custom content menu?

A custom content menu is a price list you pin to your profile and reference in DMs, like a product catalog, so fans can see what you offer and what it costs without haggling. A clear menu does two jobs: it makes buying feel simple, and it anchors your prices so you are not negotiating every request from scratch. Keep it short and skimmable.

A typical menu includes custom photos and photo sets, custom videos priced per minute, sexting or paid-DM sessions, voice notes, video calls, ratings and shoutouts, and bundle or package options. List a starting price for each line and note your minimums (for example, a three-minute minimum on videos). If you are in a non-adult lane, the same menu format works for coaching calls, custom workout or nutrition plans, and personalized shoutouts.

Do you pay before or after getting custom content?

Fans pay before you produce or deliver custom content, every time, with no exceptions. The safe workflow is to agree the exact request and price in DMs, collect payment upfront (a deposit at minimum on larger produced customs, or full prepayment), make the content, then send it as a locked PPV message the fan unlocks. Collecting first protects you from no-shows and from people who plan to take the content and disappear. State your turnaround time and revision policy before you accept the money so expectations are clear.

How do you sell custom content safely?

Sell custom content safely by getting paid first, watermarking what you deliver, and keeping a record of every order. Run each request through the same steps so nothing slips: confirm the scope in writing, collect payment, produce, deliver locked PPV, and log it. A simple tracking sheet (fan, request, price, status, delivered) keeps you from ever sending content you were not paid for.

• Never deliver before payment clears, and never accept payment off-platform (CashApp, PayPal, or crypto requests are against the rules and a classic scam and ban vector).
• Watermark custom content and use access restrictions so it is harder to leak or resell.
• Take a deposit on big jobs and require full prepay from brand-new accounts you do not know.
• Keep timestamped screenshots of the request, the agreement, and the delivery so you can fight a dispute.
• Set turnaround time and how many revisions are included before you start.

Can a fan charge back custom content?

Yes, a fan can dispute the charge with their bank after you deliver, which is the main risk of selling customs. When a chargeback hits, the bank reverses the payment, OnlyFans claws the money back, the fan keeps the content, and you can pick up a strike, so repeated chargebacks can threaten your account. Watch for the warning signs: a brand-new subscriber demanding content before paying, someone ordering a large batch in a few days, or requests to pay off-platform. Your best defense is your own policy: payment upfront, watermarking, and documented records that prove the fan received exactly what they agreed to buy.

What custom content is not allowed?

Custom content has hard limits, and crossing them ends your account with no appeal. Anything involving a minor is an absolute zero-tolerance line, and every person in your content must be a verified, consenting adult with records on file. Also prohibited: non-consensual content, anything illegal, hate speech, and content that names, depicts, or impersonates a real third party without their consent, including AI face-swaps and deepfakes, which OnlyFans cracked down on in 2026. If a fan asks for anything that breaks these rules or involves someone who has not consented, refuse the request and report it. When in doubt, do not make it.

Do you pay taxes on custom content income?

Yes, custom content income is self-employment income and you have to report all of it, whether or not you receive a tax form. In 2026 OnlyFans (through its US payer, Fenix Internet LLC) issues a 1099-NEC to creators who earn $2,000 or more, raised from the old $600 threshold, but earnings under that are still fully taxable. Set aside roughly 25% to 35% of what you make for self-employment tax (15.3%) plus income tax, and if you will owe $1,000 or more, pay quarterly estimated taxes. Track your equipment, props, and other business costs, since they reduce what you owe. This is general information, not tax advice, so confirm the details with a professional.

Turn custom requests into your highest-paid work

Customs reward a tight, professional process more than a big audience, so the creators who earn the most treat every request like a small order: clear menu, money first, clean delivery, and a record of it. On HerFans the pieces are built in, with paid DMs and pay-per-view for delivery, watermarking and privacy controls to protect what you send, and a low, transparent fee with fast, private payouts so more of every custom stays with you. To keep the money side organized as customs add up, many creators convert their payout statements into a spreadsheet at tax time, and for big bookable jobs a simple online agreement you can send and sign sets scope and deposit in writing. Build out the rest of your offer with our guides to selling custom content on HerFans, creating a tip menu, OnlyFans PPV strategy, an OnlyFans mass message strategy to sell those customs, and pricing your subscription. See how to make money on OnlyFans, and when you are ready, create your free page.