Content Creator Media Kit: How to Make One

A content creator media kit is a one-page document, usually a PDF, that sums up who you are, who your audience is, and what brands get when they pay you. To make one, put your photo and bio at the top, then your platforms and follower counts, your audience demographics, your engagement rate, two or three of your best posts or past collaborations, your rates or services, and a clear contact line. Keep it to one page, keep the numbers current, and attach it to every brand pitch so nobody has to ask for it. Here is exactly what to put in it and where to find each number. This is practical guidance, not legal or tax advice.

Brands get pitched constantly, and the ones who reply fast are the ones who can size you up in thirty seconds. That is what a media kit does. It turns a vague "want to collaborate?" into a clear offer with real proof behind it, so a marketing manager can say yes without a string of follow-up emails. Think of it as the one-pager version of your whole creator business.

What is a content creator media kit?

A content creator media kit is a short, designed document that presents your audience, reach, and rates to brands considering a paid partnership. It is the creator version of a sales sheet: one or two pages that answer a brand’s core questions before they ask. Most creators keep it as a PDF so it looks the same on every device and is easy to attach to an email. Some also keep a live link version they can update without resending a file. Either way, the job is the same, which is to make working with you feel low-risk and easy to price.

What should you include in a media kit?

Include seven things: a photo and short bio, your platforms and follower counts, your audience demographics, your engagement and reach numbers, sample content, past brand work, and your rates plus a contact line. That order roughly matches how a brand reads it, from "who is this" to "what does it cost." Below is what each section needs and where the number comes from.

Photo and bio. A clear headshot or on-brand photo, your name, your niche, and one or two sentences on what you make and who you make it for. Keep the bio specific: "I help busy moms cook 20-minute dinners" beats "lifestyle creator."

Platforms and followers. List each platform you want brand work on, with your handle and current follower count. Lead with your strongest platform, not all of them. A brand cares about the one channel where you actually drive action.

Audience demographics. Age ranges, gender split, and top locations (countries or cities). Pull these from your platform analytics: Instagram Insights, TikTok Analytics, or YouTube Studio all show audience breakdowns. US-heavy audiences matter to US brands, so call that out if it is true.

Engagement and reach. Your average engagement rate, average views or reach per post, and if you have it, click-through rate from your link in bio. These are the numbers that separate you from someone with a bigger but dead audience. A 5% engagement rate stated plainly carries more weight than a follower count alone.

Sample content. Two or three of your best posts as small images, ideally ones that match the kind of brand you are pitching. Show range if it helps, but relevance beats variety.

Past collaborations. Logos or names of brands you have worked with, or a short testimonial if you have one. New creators can list relevant personal projects or organic posts about products instead, until real deals fill this in.

Rates and contact. Either starting rates per deliverable or "rates available on request," plus your email and handle. Listing a starting number filters out brands with no budget and speeds up the ones who have one.

How do you find your engagement rate and audience stats?

You find them in each platform’s built-in analytics, which are free. On Instagram, switch to a professional account and open Insights for reach, engagement, and audience demographics. On TikTok, open the Analytics tab in your profile settings. On YouTube, use YouTube Studio for views, watch time, and audience geography. To get a simple engagement rate, add likes, comments, saves, and shares on a recent post, divide by your follower count, and multiply by 100. Average it across your last 5 to 10 posts so one viral hit does not skew the picture, and round to a clean figure brands can quote back.

How long should a media kit be?

Keep a media kit to one page, or two at most. Brands skim, and a tight one-pager gets read where a ten-slide deck gets closed. If you have a lot of past work, a second page for collaborations and testimonials is fine, but the core pitch (who you are, your audience, your numbers, your rates) should fit on the first page. The goal is a document a marketing manager can open on a phone, understand in under a minute, and forward to a colleague without explaining it.

How do you design a media kit?

Design it clean and on-brand: one or two fonts, your color palette, plenty of white space, and your best photos. Free tools like Canva have media kit templates you can fill in and export as a PDF, so you do not need design skills to make one that looks professional. Use your real brand colors and a consistent layout so the kit feels like an extension of your content, not a generic form. Avoid clutter, tiny text, and walls of numbers. A simple chart for audience demographics reads faster than a paragraph. Export it as a PDF so the formatting holds on every device.

Do you put your rates in your media kit?

You can do it either way, and both work. Listing starting rates ("sponsored Reel from $X") screens out brands with no budget and makes the conversation faster, which suits creators who get a lot of inbound interest. Writing "rates available on request" keeps your pricing flexible so you can quote per project based on scope and usage rights, which suits creators still finding their numbers. If you are unsure, list a starting-from price for your most common deliverable and leave room to quote packages. Whatever you choose, once a brand says yes, put the scope and price in writing: see what belongs in creator brand deal contracts and how to handle invoicing a brand as a creator.

How often should you update your media kit?

Update your media kit every three to six months, or any time your numbers, services, or branding change meaningfully. Stale stats are worse than no stats, because a brand that checks your profile and sees different numbers will not trust the rest of the kit. Set a recurring reminder to refresh your follower counts, engagement rate, and top posts, and swap in your newest brand collaborations as they happen. A current kit signals that you treat creating as a business, which is exactly the impression that wins paid work.

How do you send your media kit to brands?

Attach the PDF to a short, personalized pitch email, or share a link to it, and never make a brand ask for it. The media kit supports the pitch; it does not replace it. Your email still needs a specific idea and a clear next step, with the kit as the proof behind your claims. For the full pitch structure and a copy-paste email template, see how to pitch brands as a content creator. As you scale from a handful of pitches to dozens a week, a tool that lets you send personalized cold emails at scale can merge each brand’s name and a tailored line into your template and track who opened your kit, so outreach stays personal without retyping every message.

What happens after a brand says yes?

Once a brand accepts, you move from pitching to paperwork: agree on scope, deliverables, timeline, usage rights, and price, then put it in a contract and invoice on delivery. Get the agreement signed before you start filming, not after, so both sides are protected. An online document e-signing tool lets you send the agreement and collect a legal signature in minutes instead of chasing a printed copy. For the deal terms that matter most, read how to get brand deals as a creator, and use a clear contract so usage rights and payment timing are never a surprise.

Turn brand deals into income you own

A media kit helps you land brand deals, but brand deals come and go with budgets and seasons. The creators who build a real living pair sponsored work with income they control: a subscription page, tips, pay-per-view, and paid messages from their own audience. That base does not disappear when a campaign ends. Use your media kit to grow your reach and your rates, then learn how to make money as an influencer beyond one-off posts.

HerFans gives women creators that owned base: a low, transparent fee, fast and discreet payouts, and subscriptions, tips, pay-per-view, and paid DMs in one place. Build your media kit, win the deals, then create your free page and turn that audience into income you keep.